Reshoot: Club Scene

After screening our music video to our audience, we recieved feedback in ways to change the club scene as many found it to be boring. To improve this, Hannah and I incorporated the use of masks- which is intially scene in the paint scene- and the UV paint we used in the first club shoot. I think this makes the club look more lively and visually interesting. During editing, I chose to incoporate the two club scenes together in order to make the scene look more lively and hectic. I think this reshoot was a success as it improved the overall look of the music video as well as the club scene.

Reshoot: Paint Scene

After our audience feedback, we decided to refilm two of our scenes- the paint scene and the club scene. It was advised for us to film in front of a white background in order to emphasise the appearance of powder paint. We used a white paper background and two cameras in order to obtain shots at different angles. Hannah set up two 1200 DSLR cameras but one of those cameras had a 10mm lense which enabled us to film closer and crisper.  I think this reshoot was a success and I found it looked better incorporated with the first paint scene once I began editing.

Editing Music Video

This is the editing process of the music video. I chose to be in charge of editing as Hannah took charge of cinematography. I began to cut the music in time of  the song's beat in order to follow Goodwin's convention- a relationship between visuals and song. 

In order to convey the character's distortion, Hannah and I discussed using effects. I chose to use a blurred effect that followed my movements. 

For the paint scene, we chose to use a rewind effects and a slow mo in order to create an emphasis to the powdered paint. 

Final Cut of Levels

Costume

Our first outfit for the music video was a checked jumper and black trousers- we did not want the character to show excessive skin.

The next outfit consists of a blue coat, blue jeans, white t shirt, converse and a checked scarf. We wanted to look casual as if I was just out on an  ordinary day.

The next scene takes place at a park where paint is then thrown at her by masked people. We chose a white outfit in order for the audience to see the effect of the paint. We also chose black leggings and simple black shoes as we thought using plain prints will allow the audience to easily see the paint. 

Next scene transitions to the beginning of the club scene. I am wearing a black and white striped t shirt with a black fitted skirt and black chunky heels. We chose for my outfit to show some skin as we felt that was conventional in the clothing style suitable for clubs. 

First Draft Music Video

This is our first draft of our Levels music video:

We will refilm our club and paint scene as we found the location did not fit within our genre. In addition, we will show our first draft to our classmates and wait for further critiques to develop our video further. 

23/01/16 Shoot - Reflection

We began filming promptly on schedule and began to get into custome for the shoot. Due to the cold weather many issues arose. The ties were constantly blowing during film because of the wind- this led to Hannah shooting multiple takes of the same scene which affected our schedule. In addition,during filming we needed another memory card due to our first card being full. We did not have a spare at hand therefore Hannah had to go back home- we were filming nearby- and retrieve a second card. This further threw us behind schedule however, we managed to film all the shots we planned.

18/01/16 Shoot- Reflection

We planned to film the introduction and end scenes at Hannah's house. After that we were to film two scenes at the park then a scene that takes place in an alleyway. At first we were on schedule, I had arrived at 11.30am with the equipment and we began to set up promptly. However, we did not consider how difficult it was to use the crane. The footage was not smooth and Hannah could not film an aerial shot due to the heaviness of the crane. After a discussion, we decided to revert to using the camera and tripod. However, because of this we were behind schedule. We decided to reschedule the scenes at the park to the following Wednesday as we did not have enough time to film. Next we filmed at the alleyway as it was the closest location and it did not take as long to shoot as the park scene. This was a good decision as we found that the alleyway scene took longer than expected as I had to place the logos on the wall. We finished filming and began to reschedule for Wednesday's shoot.

Final Digipak

This is the final digipak and poster:

I think the overall digipak design could have been improved as I struggled with choosing which images to include. I wanted to avoid confusion as to whether the female was 'L|NES' by using less images of her- however after hearing feedback from the audience I found that many preferred images of the female instead of the actual artist. I think the main image fits well yet I feel as if the images do not correlate well with each other. I think the decision to use the logo design as the CDs fit well as it refers to the artist.

Production Schedule 23/01/16

Production Schedule  Saturday 23rd January 2016

11.30am: Arrive at location: Park
11.35am: Set up equipment & begin filming
1.35pm: End filming

Equipment:
cameratripodtieslogospowder paintshirts

Production Schedule: 18/01/16

Schedule for Monday 18th January 2016

11.30am: Arrive at location 1: Hannah's house

11.35am: Set up equipment& begin filming introduction scene & ending scene 

12.10pm: Finish filming & move location 2: Park 

12.20pm: Set up equipment & begin filming  two scenes 

1.00pm: Finish filming & move location 3: Alley Way 

1.10pm: Set up equipment & begin filming final scene of the day

1:40pm: Finish filming

Costume And Props Planning

FOR 13/01/16 SHOOT

Costume:

• Five white masks 
• Five colourful ties 

Props: 

• Powder paint
• Glow in the dark paint 
• UV torches 
• Five tubs

Production Schedule: 13/01/16

Location Scouting

The first location we went to was Neals Yard in Seven Dials. We chose this place as it is very colourful and vibrant which is what we want our music video to be like. However, the space is very small so we will need to discuss further in how we could incorporate this location in our video. 

 We next went to Covent Garden as it is an notable place in London and easily recognisable. The only issue we face is we scouted for locations during Christmas therefore there are decorations and events that will be gone by the time we begin filming- which will be in January.

 After, we went to Carnaby Street yet it was full of Christmas decorations which is not useful to us as we will not be shooting during Christmas.

 This is graffiti from Southbank near the skatepark- I think Southbank and Shoreditch will be the areas we film the most because both places are vibrant and colourful.

Digipak - 2nd Draft

From the feedback I recieved I changed the images on my house style panel and the panel above. I used the same 'emboss' filter which I used on my album cover.  Although I like the effect, I do not think the colours of the house style panel match with the colours of the album cover. Therefore I will continue to experiment with different images. In addition, the image in the panel above I also do not like as I feel it does not match with the colour scheme and style of my digipak.

Here I am experimenting with various filters in an attempt to make the colours of the house style panel match with my album cover.

This is the second draft to my digipak- I eperimented with colour and filters and I added the texts on my CDs in order for the audience to recognise which CD is the main CD.

This is the process of my poster- like my digipak I experimented with colour and made the image look more vibrant. Moreover, from the feedback I received I changed the image to the same image as my album cover on my digipak.