Monday 26 October 2015

Production Log

31st October 2015

10.00am - Arrival at Location - Hannah's House
10.30am- Prepare Equipment
11.00am- Begin 1st Shoot
12.00pm- Finish Shoot
12.30pm- Move to Location 2 - Stream Way
1.00pm - Prepare Equipment
1.15pm- Begin 2nd Shoot
2.15pm- Finish Photoshoot

Thursday 15 October 2015

Digipak Designs

This is the basis of my digipak and poster design. I will stick to a blue and black colour scheme in order to fit with the image of our artist 'L|NES'. 



 This is the front design of the digipak- I will modify the artist's face using photoshop in order to hide the identity of the artist.










These are designs of the inside of the digipak. I intend to add a thank you booklet yet I am undedicated in what images I will use for the background. The artist's logo will appear heavily in the digipak in order for the audience to recognise who's digipak this is.  I also plan to have two CD's - one a CD and another a DVD.



 This is the back of digipak which features the track listing- the background will be simple so the audience will focus on the track listing.  At the bottom will be his record label information and barcode so it does not draw attention away from the tracks.







Wednesday 14 October 2015

Audience Profile


This is the audience profile of our  target audience. They are 16-25 year old male students as upon research we have found most males like EDM.

Thursday 8 October 2015

Logo Designs #2


These are our designs for our logo. We wanted to use a black and white colour scheme for the logo and we experimented using a black background with white block lines and a white background with black block lines. I think the second design works better than the black lines as the black background makes the lines stand out more. I think it looks appealing to the eye and grabs the audience's attention more. Hannah and I will further discuss to establish what is our final logo design.

Logo Designs #1


This is the logo designs Hannah created for our artist- 'L|NES'. We wanted our logo design to incorporate lines to reflect our artist's name but also be simple to recreate as we plan to create stickers and stencils of our logo to feature in our music video. After asking our audience, it was voted for this to be our design.

We will soon create a better version of this design in photoshop. This logo will enable us to allow audiences to recognise our artist as his face does not feature heavily in the music video or album.

Video Analysis: Calvin Harris



This is a video analysis of Calvin Harris' album '18 Months'. I analysis the front and back cover as well as the CD and a poster promoting the album.

Monday 5 October 2015

Voice Discussion #1



In this discussion Hannah and I established our need to brainstorm our ideas in order to finalise the narrative of our music video. Our teacher advised us on how we can use focus groups, questionnaire and interviews with our target audience of teenagers to get a broader idea on what our audience likes and dislikes. Additionally, this information would also allow Hannah and I to gain a clearer knowledge in what would appeal to our audience in an EDM music video. 


Saturday 3 October 2015

Music Video Goodwin Analysis: Dillion Francis


 Dillion Francis' music video for 'Get Low'  demonstrates characteristics that within the electronic genre as it does not follow a narrative. However,  the setting of the music video could be seen as unconventional-which is because it does not take place in a party or a club.


A relationship between the lyrics and the visuals is illustrated as both the women and the two artists are shown lip syncing the lyrics 'get low'. In addition, both Dillion Francis and DJ Snake appear in the music video something that could be unconventional in an EDM music video as typically, the artist does not appear in the music videos. 

Moreover, a relationship between the music and visuals is established-which is shown through the women as they perform a dance routine to the beat of the music. 



The women in the music video are used for voyeuristic treatment as they wear tight fitting clothing that show their arms and legs. Throughout the music video there are close ups of their lips and further in the video close ups of the women's backside dancing provocatively for the camera. This could also reflect within Laura Mulvey's female gaze as it can be suggested the women in 'Get Low' are treated as objects for the Dillion Francis and DJ Snake.


Music Video Goodwin Analysis: Martin Garrix

Martin Garrix's music video for 'Animals' demonstrates characteristics that fit within the EDM genre. This shown through the music videos lack of narrative. Fast paced editing and camera shots are used as the music hits it's crescendo- this is conventional within the EDM genre as the use of fast paced cuts and editing could reflect upon the energetic atmosphere of a party or club. Additionally, the majority of  the video takes place in club which is -again- conventional within it's genre.



A relationship between the lyrics and the visuals is illustrated even though there are little lyrics in the song. The camera cuts to a the DJ in an animal mask when the lyric 'animals' plays.


 Moreover, a relationship between the visuals and the music is also established as when the music begins to increase in pace, the camera cuts rapidly between two shots until the beat drops. The relationship between the visuals and the music can also be seen towards the end as the scenes of the group breaking the car windows are in sync with the rhythm of the music.


There are close ups of women throughout the video as they are shown at the club. Close ups of women's  face and of a women dancing with the camera focused on her chest may suggest there is voyeuristic treatment of the female body.



Martin Garrix does  not appear in the music video until the end which is conventional within the EDM genre as the artist is - most of the time - not featured in the music videos. Garrix is revealed after he takes of his animal mask and looks into the camera as the video ends. This follows Goodwin's theory as a close up of the artist is established yet he is not featured heavily in the video- this could be the record label's doing.

Even though there is no intertextual link it can be suggested the song created an intertextual reference as this song was heavily featured on social media websites such as Vine when the song was first introduced to the public.

Thursday 1 October 2015

Music Video Goodwin Analysis: Galantis




Galantis' music video for 'Peanut Butter Jelly' demonstrates the characteristics that fit within the conventions of EDM. The music video does not follow a narrative instead it features a set of people in a supermarket abruptly revealing their dance outfits under their regular clothing. 
Fast paced editing and cuts is used as the music begins to quicken in pace- this is a convention within the EDM genre which adds to build up and encourages the audience to get excited.





At the end of the video, the people are shown to dance in the supermarket as a group. This is conventional within the electronic dance genre however it could also be seen as uncovenrional as they are not dancing at a club or party. 



 A relationship between the lyrics and visuals of the music video is illustrated. For example, the camera cuts to a mid shot of a cashier surrounded by money once the lyrics 'do it like I owe you some money'.

Additionally there is a relationship between the visuals and the music which is shown through the use of fast camera cuts when the music begins to quicken. This creates a build up and a sense of anticipation and excitement for the audience. 

A convention of electronic music typically does not show the artist's face instead a logo or a distinctive image is used. This is shown in the music video at the beginning and at the end as the camera tracks two people walking wearing jackets with a feline image on it's back. The audience may know that these are Galantis as they are able to distinguish their trademark image as the feline reoccurs in their other works.


Towards the beginning of the music video the camera crabs to the left and follows a woman walking- she is shown to be eating ice lolly which can be seen as a phallic symbol. This could reflect Laura Mulvey's female gaze as further in the music video the woman is shown to dress in little clothing. A mid shot of the woman focuses on her backside and another shot focuses on her body which further establishes voyeuristic treatment of the female body is represented.




As the music video can be seen as random, it can be suggested there is no intertextual reference.