Saturday, 3 October 2015

Music Video Goodwin Analysis: Martin Garrix

Martin Garrix's music video for 'Animals' demonstrates characteristics that fit within the EDM genre. This shown through the music videos lack of narrative. Fast paced editing and camera shots are used as the music hits it's crescendo- this is conventional within the EDM genre as the use of fast paced cuts and editing could reflect upon the energetic atmosphere of a party or club. Additionally, the majority of  the video takes place in club which is -again- conventional within it's genre.

A relationship between the lyrics and the visuals is illustrated even though there are little lyrics in the song. The camera cuts to a the DJ in an animal mask when the lyric 'animals' plays.

 Moreover, a relationship between the visuals and the music is also established as when the music begins to increase in pace, the camera cuts rapidly between two shots until the beat drops. The relationship between the visuals and the music can also be seen towards the end as the scenes of the group breaking the car windows are in sync with the rhythm of the music.

There are close ups of women throughout the video as they are shown at the club. Close ups of women's  face and of a women dancing with the camera focused on her chest may suggest there is voyeuristic treatment of the female body.

Martin Garrix does  not appear in the music video until the end which is conventional within the EDM genre as the artist is - most of the time - not featured in the music videos. Garrix is revealed after he takes of his animal mask and looks into the camera as the video ends. This follows Goodwin's theory as a close up of the artist is established yet he is not featured heavily in the video- this could be the record label's doing.

Even though there is no intertextual link it can be suggested the song created an intertextual reference as this song was heavily featured on social media websites such as Vine when the song was first introduced to the public.

No comments:

Post a Comment