Technical codes- Cinematography
As with any moving image text , how the camera is used and how images are sequenced will have a significant impact upon meaning. Camera movement, angle and shot distance all need to be analysed.In addition, camera movement is also used to create a more dynamic feel to the stage performance such as circling a band as they perform.
A common convention of music videos use a range of close ups of the artist, it is sometimes used to create a sense of intimacy for the viewer. Commonly artists lip sync in their music videos which emphasise half of the commodity on sale -not just the song but the artist and the particular voice.
Technical codes - Editing
Many music videos have a fast cut montages of various images. However, videos also use slow pace and gentler transitions to establish the mood of the video. They are often enhanced through editing with the use of digital effects, which play with the original images to offer different kinds of pleasure for the audience. This might take the form of split screens, colourisation and blockbuster film styles CGI.
Development of technical codes:
Key innovation in the development of the modern music video such as video recording and editing processes along with development of numbers pf related effect s such as chroma-key or green/blue screen.
Advent of high-quality colour videotape recorders and portable video cameras enables pop acts to produce promotional videos quickly and cheaply in comparison to the relatively high cost of using film.
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