Production Log: 7/12/15

Production Log:

12:00pm: Arrive at location - Charing Cross
12:20pm: Arrive at Covent Garden- Neal's Yard
12:25pm: Footage of Neal's Yard
12:50pm: Arrive at Carnaby Street
12:55pm: Footage of Carnaby Street
1:15pm: Move Location
1:55pm: Arrive at Southbank- Bakerloo line from Oxford Circus to Waterloo Station
14:10pm: Move Location
14:45pm: Arrive At Shoreditch High Street - District line to Whitechapal to Shoreditch High Street
14:50pm: Footage of Shoreditch
14:55pm: Arrive at Brick Lane
15:00pm: Footage of Brick Lane
15:15pm: Finish shooting of locations

First Digipak Draft Feedback

From the feedback I received, I will take out the images of concerts and crowds from my house style panel and my CD panels. Many found my digipak to fit within the EDM genre. Positive feedback was received for my album cover and typography and I was advised to use the cover as the image for my poster. I will change my 'thank you' book to a lyric book as I wished to do following the feedback I received from my classmates.

First Draft Digipak

This is the first draft to my digipak to which I will present to my audience yet I have decided to remove the 'thank you' booklet to my digipak and replace it with a lyric book I will mention this when I present.

My poster is unfinished and there are multiple changes I wish to make. I will use the feedback I receive from my classmate to improve my digipak.

Ten Things That Can Ruin Our Music Video

• Poor Planning

May delay filming schedule- accurate planning weeks ahead and accurate time management skills.

• Weather

Halts availability to shoot - repeatedly check weather and assuring of appropriate weather to shoot.

• Not Enough Footage

Incomplete music videos- will carry out multiple shoots and various shoots of each scene.

• Unclear Narrative

Leads to audience confusion- carry out multiple shoots that explain our narrative well.

• Costume/Props

Damages/loss of costume and props- Spare props and alternative costumes.

• Poor Performance

Makes video seem unrealistic - Will carry out practise rehearsals.

• Battery Dying

Renders us unable to continue shoot - will carry extra batteries and charger.

• Poor Cinematography

Unable to use footage - Will carry out multiple shoots/ assure the camera is in focus.

• Poor Editing

Shots appear inconsistent/ leads to unclear narrative - Ensuring shots do not appear choppy/ careful consideration of placement of shots .

• Poor Lighting

Effects mood/atmosphere of video - Use of correct lighting/ torches & lamps in order to achieve visible footage.

Location Plans

Shoreditch High Street
Neal's Yard
Portobello Road
Streamway
Franks Park
Bedroom
Drama Room
Nightclub
Brick Lane
Carnaby Street
Lewisham- Model Market
Brixton - Electric Avenue

Pitch Feedback

This is the feedback we received from our pitch- many found our animatics difficult to follow but once we explained the synopsis they were able to grasp the basis of our narrative and many found the idea to be good and conventionally within the genre. Additionally, we received positive feedback for our logo, it was seen as appropriate for the EDM genre. 

Our audience found that the cinematic style of our music video will be crucial to the success- we should focus on mise en scene and lighting carefully. We will also be doing test shots in near future. 

Pitch Presentation

This is the pitch we presented for our music video- we were given feedback from our audience regarding what went well and what we need to improve on.

Pitch Script

Script

Slide 1:

HH: Our song choice is ‘Levels’ by Avicii, which is part of the EDM genre. Our Artist is called ‘Lines’.

Slide 2:

ST: This is our brief that was devised to make a promotional music video for our new act.

HH: Some background information on our artist. Lines was born Lyle Davis on November 1th 1996 in Woking, Surrey. He is a classically trained musician born to two musicians. He started learning the piano at age 4 but at 14 he decided to venture out of the classical genre and follow his own desired path to EDM. He gained considerable popularity in 2014 when his remix of Adele’s ‘Rolling in the Deep’ became a viral hit.

ST: His sound is EDM and Clean Bandit; Avicci, Calvin Harris and Daft Punk are a few of his influences. Some of his likes include: partying, relaxing, food and neon colours. He dislikes snobs and self-righteous people.

Slide 3:

HH: this is our mood board and it revolves around our chosen genre of EDM. The name of our artist 'L|NES' and his biography is displayed in the centre surrounded by images of inspiration for our artist. His image and what is he likely to wear is shown on the mood board such as Converse shoes and bright t-shirts.  Artists such as Dillon Francis and Avicii are also featured on the mood board as we have taken their music videos as our inspiration. 

Slide 4:

ST: This is our audience profile. Our target demographics are 16-25 year old White British males- the majority of them will be students under the D/E1/E2 socio-economic class. Their psychographics include their personality traits such as strugglers, outgoing, loud, and easily excited. Our target audience often likes: partying, having fun, chilling with friends, loud music, theme parks and their dislike include: Boredom, school, silence, responsibility and snobs.

Slide 5:

HH: This is the basic design of our logo. We will be using a range of colours for our logo in the music video depending on the setting of the scene. In addition, we wanted our logo to be simple and easy to recreate as the symbol will feature heavily in our music video in different forms such as stickers and stencil.

Slide 6:

ST: Our synopsis revolves around a female who wakes up finding the logo of ‘L|NES’ everywhere she goes on both people passing by and on buildings. The logo enables her to transport to various places which increases her confusion around the situation. She does not know what or who the logo represents.

Slide 7:

HH: These images reflect the look we want to achieve in the music video. The logo will appear everywhere she goes such as on her skin. Our music video will also follow the genre characteristics of EDM as the music video will not feature our artist heavily. In various scenes it will be bright and colourful and towards the end will feature a club scene which is conventional to the genre.  

Slide 8:

ST: The relationship between the lyrics and the visuals is shown towards the middle of the music video as the female character will fall on the floor and then lip sync to the lyrics of the song. There is also a relationship between the music and the visuals, the cuts in our music video will follow to the beat of the song.  We will have Intertexual links to Clean Bandit’s ‘Rather Be’ music video and Avicii’s music videos as their logos appear frequently. Our music video does not follow the record labels demand for close ups of the artist as our artist does not feature heavily in our music video.

Pitch

Levels pitch from SiYauTuong

This is the pitch for our music video- we will present our idea to our audience on Monday and gain feedback in ways we can improve and what we did well. 

Animatics

From our storyboards, Hannah and I created an animatic in order to get a rough idea in what our music video will look like.

Photoshoot Outcome

This is the outcome of our initial shoot-  I have edited the images to grayscale as I intend to create a stencil out of our artist's face and print the stencil on a paper bag- creating a mask.

I believe there may be some issues with my initial idea as I think the outcome may look more Indie than EDM- I will attempt this and evaluate the outcome.